Business Technology

Wednesday 21 March 2018

Irish love affair with Facebook continues, with 63pc logging on

Facebook boss Mark Zuckerberg
Facebook boss Mark Zuckerberg
Mark O'Regan

Mark O'Regan

Facebook's popularity in Ireland has grown to its highest ever level - with over 60pc of people surveyed owning an account.

And seven out of 10 users say they use the platform on a daily basis.

Meanwhile, Twitter is the second-most popular social network.

However, it significantly lags behind Facebook, with just 28pc of respondents saying they have an account.

According to the Social Networking Quarterly survey carried out by Ipsos MRBI in November last year, the percentage of people who log on to Facebook stood at 63pc, up from 61pc in August, and 62pc in May.

Meanwhile, around 24pc of the 1,000 survey respondents aged 15 and older said they had an account with the business-focused social network LinkedIn. This ranked third in popularity - but just 12pc use it on a daily basis.

Some 22pc of people in Ireland have a Google+ account - but less than one-in-four click on to it every day.

Popular photo-sharing smartphone app, Instagram, has an Irish user base of around 18pc, with 47pc of those surveyed availing of the service daily.

Facebook acquired the business in 2012 for $1bn.

Social messaging services are equally popular.

While Microsoft-owned Skype is the most used site in the country, with 47pc of people saying they owned an account, its take-up rate is low, with just 7pc of account holders using it on a daily basis.

Facebook's Messenger service is the second most popular, with 46pc of people using it.

Irish Independent

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