Business Technology

Saturday 18 November 2017

Irish keep taking the tablets as ownership doubles

40pc of adults here now own a tablet device
40pc of adults here now own a tablet device

Brian Byrne

The number of adults who own a tablet computer has almost doubled in the past year.

The latest Eircom household sentiment survey has revealed that more than 40pc of people now own an iPad or similar device, up from 25pc.

It's expected that 1.8 million adults will own one by the end of the year.

Some 85pc of adults now have access to some kind of portable digital device, up from 79pc last year, while smartphone ownership has risen 11pc to 64pc or 2.2 million people.

How we use these devices is changing, too, with almost half of us now shopping online.

The advent of Netflix and similar services has allowed a growing number of people to indulge in 'TV bingeing', which is watching several episodes of the same programme back-to-back, something 1.4 million of us now partake in.

Dubliners are by far the biggest bingers, with half of adults guilty of the habit, compared to around a third outside the capital.

The survey showed that appetite is growing for newer types of portable devices, including the Apple Watch and Google Glass, with 46pc stating they would wear them.

It's believed this is a result of the rising number of people who wish to track their lives using such devices, as a third of the population who exercise said they prefer to have some kind of tech aid.

Despite the growing allure of portable technology, the television continues to reign supreme in the home with nine in ten adults watching programmes live on their TV.

Switch

However, the switch to watching live and 'catch-up' TV on portable devices is biggest among younger people, with half of 16 to 34-year-olds shunning the television set.

Clinical psychologist David Coleman said he was particularly interested in the changing role of the television.

He said: "Watching live TV on a traditional TV set is still the norm for most Irish adults up and down the country, as people relax and unwind the old fashioned way.

"However, that is also juxtaposed with a whole new TV phenomenon - the rise of 'TV bingeing' - which is symptomatic of people's busy lifestyles and their desire to choose what they want to see, how they want it and when they want it."

Irish Independent

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