Rival's to Apple's successful iPhone are gaining ground as consumers are increasingly turning to cheaper options.
Research from the uSwitch.com mobile tracker found that HTC handsets, which are made in Taiwan, were doing particularly well.
The firm compiled a ranking of the most prized smartphones, based on web searches and sales, and HTC were in each of the top three places with its Desire, Desire HD and Wildfire models.
Samsung and BlackBerry also beat the iPhone with their smartphones.
Part of the reason for the non-Apple smartphones gaining ground is that the Android open software which they use has been intensively developed for "apps" which allow specific, often quirky, functions.
Previously Apple had this market almost entirely to itself, and the rivals are often cheaper on contract.
Ernest Doku, of uSwitch, said: "Consumers have to account for every penny spent but at the same tie do not want to miss out on the latest gadget."