The iPhone 6 went on sale in Ireland this morning with many retailers reporting very strong interest in the new phones and stores selling out.
In keeping in line with previous iPhone launches, many shops had sold out of the devices by lunchtime today, with more expected to be delivered in the coming days.
Stores opened their doors earlier to accommodate for demand for the units.
Carphone Warehouse opened its doors to the public at 7am with Kevin Whelan the first in line to get his phone.
The retailer said sales were "very strong" and one in three units sold today were iPhone 6 Plus.
Fans of the iPhone are not being put off by the pricing schemes for the latest model.
Bought outright, the iPhone 6 starts at €700 for a 16GB model while the larger iPhone 6 Plus costs €800 for a 16GB model.
However, operators subsidise the handsets, spreading the cost of the phone (mostly) over 24 monthly payments.
Excluding plans which restrict users to very low data rates, the cheapest outright deal over 24 months for a 16GB iPhone 6 model is €1,145 from 3 Ireland. This is based on an upfront charge of €229 and 24 monthly payments of €40,66. The plan offers 15GB of monthly data and 350 so-called ‘flexi-units’, made up of call minutes and texts. However, it does not include free access to voice messages.
The next best offer for a 16GB iPhone 6 is €1,325 from Meteor. This is based on an upfront charge of €149 and 24 monthly payments of €49. The plan offers just 6GB of monthly data, although Meteor says that buying it through its website will result in more monthly data.
The cheapest data-centric iPhone 6 deal with Vodafone costs €1,470. This is based on an upfront cost of €150 and 24 monthly payments of €55. The deal only offers 3GB of monthly data.
The most expensive operator deal for any of the new iPhones is €2,269 from Vodafone. This is the cost of buying the 128GB version of the iPhone 6 Plus (which costs €1,000 without any contract). Vodafone’s €2,269 is based on an upfront cost of €249 and 24 monthly payments of €80.) It only includes 7GB of monthly data, although a choice of Sky Sports Mobile or Spotify Premium is also offered.
This is the first time that Irish operators have not offered any of the upgraded iPhone handsets “from free”, indicating a shift in pricing strategies as markets tighten.