Thursday 23 November 2017

iPhone 4S ‘achieves the impossible’ to get Apple market share growing again

The iPhone 4S
The iPhone 4S

Matt Warman

THE APPLE iPhone 4S accounted for 42.8pc of all mobile phone sales in October and helped the iPad-maker to further increase its market share.

The latest smartphone data from Kantar Worldpanel ComTech shows, however, that three quarters of the sales were from existing Apple users upgrading their handsets. Just 14pc were upgrading from the iPhone 4 to the newer 4S.

Dominic Sunnebo, global consumer insight director at the panel, said that overtaking Android, even for just a month, was “a feat many thought impossible for Apple”. Over the last year, Apple sales ranged from 20.8pc to 18.5pc, and then up to 27.8pc.

The most recent rise was at the expense of Android, whose share fell over October from 49.9pc to 46pc.

Apple’s overall share in the latest 12 weeks of data was up 2.8pc; smartphones made up 69.8pc of sales, meaning that 44.8pc of the British population now owns a smartphone. Overall, Apple was second to Google’s Android.

Symbian’s market share fell 10.2pc year-on-year to 3.9pc, BlackBerry fell 1.3pc to 19.6pc.

The new Windows Phone 7 OS rose 0.8pc to 1pc overall, but Android was the biggest winner, rising 11.8pc to 46pc.

Sunnebo added said “While unwavering loyalty is clearly great news for Apple, it is likely to be a relief for other smartphone operators. With Apple predominantly driving sales from within its existing customer base, it leaves the field wide open for the likes of Nokia, BlackBerry, Samsung and HTC to focus on converting the remaining 29 million adults who don’t yet have a smartphone to their brand.”

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