Sunday 17 December 2017

iPad Mini with Retina Display goes on sale

Apple’s iPad Mini with Retina Display has gone on sale online with prices starting from €400 for a 16GB model, amid warnings that supplies of the new model are limited.

The new tablet appeared on the Apple Store this morning without fanfare in a surprise move, with analysts originally believing it would not be until the end of November before it was released.

Reports of severe supply problems mean that it may not be long before the new iPad Mini is sold out.

Apple’s chief executive Tim Cook has even admitted that “it’s not clear that everyone who wants one will be able to find one” this Christmas.

Currently Apple's display suppliers for the tablet are LG Display and Sharp, but all the suppliers are facing difficulties in reaching production targets.

The 16GB and 32GB models – which cost £319 and £399 respectively with Wi-Fi only – are currently listed on the Apple Store as shipping within one to three business days, but all other models will take between five to ten days.

There has been speculation that the problems may be due to limited supply of the device’s new high-resolution Retina display.

The new 7.9-inch display should show photos and videos in razor sharp detail as it features more than 3.1 million pixels; one million more than an HDTV. It has the same 64-bit chip that powers the iPad Air.

Rhoda Alexander, director of tablet research at IHS electronics and media, has previously suggested Apple's supply is one third the size of its shipments from this time last year.

“The supply of the Retina Mini is going to be ridiculously tight in the fourth quarter”, he said.

“Apple’s 2013 iPad shipment growth is shaping up to be comparatively modest and the shift in launch cycles has played a major role in the slowdown.”

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business