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Instagram app coming for Android handsets


A selection of Instagram pictures

A selection of Instagram pictures

A selection of Instagram pictures

Instagram, the popular photo sharing app for Apple's iOS devices, is coming to Android handsets soon, the company's chief executive has said.

Speaking at the Le Web conference in Paris, Kevin Systrom said: "We have two people working on Android now." He didn't say when the Android version of the app would be released.

Instagram, which launched in October 2010, is a free app that makes it easy to add effects to photos and share them with friends. The social element of the service made it instantly popular and membership exploded after pop star Justin Bieber sent an Instagram photo to his Twitter followers.

Systrom told Le Web that his focus was now on growing the Instagram network so that the service could increase revenue from advertisers.

He said: "I think the advertising experience is going to be extremely engaging." Brands, Systrom said, are "sharing pictures of products and the message of their brands. That shows we're at the beginning of what will come with brands."

The service now has more the 14 million users for its iOS app and Systrom said he was keen to increase membership by bringing the app to Android users.