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'If you're not putting in the work now, someone else will'

Caroline O'Mahony

Subscribers: 90,800

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Caroline O' Mahony

Caroline O' Mahony

Caroline O' Mahony

At 22, Caroline is among the youngest in the current batch of YouTube fitness influencers. She joined the site in 2018 after making a name for herself on Instagram, where she has 605,000 followers.

"Even though I have a bigger following on Instagram, YouTube is a much more engaging platform," she says. "People get a real insight into your life on YouTube and get to know you as a person far more than they could from an Instagram picture."

O'Mahony's videos today encompass fitness as well as travel, fashion and general life updates. One of her latest videos, '21 Things I Learned at 21', gives a glimpse of the competitive work ethic required to sustain a social media brand. "If you don't act, then someone else will," she tells viewers at one point. "We're not going to be young forever, and if you're not putting in the work now, someone else will."