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‘I do feel weight on me to ensure Northern Ireland keeps growing, there’s always a danger you’ll fall back’

Sarah Friar, the Tyrone-born head of Silicon Valley giant Nextdoor, is worried that unrest over the Northern Ireland Protocol is could damage the North’s reputation for business

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Sarah Friar, chief executive officer of Nextdoor, at the New York Stock Exchange during the company's trading debut in New York, last month. Photo: Michael Nagle/Bloomberg

Sarah Friar, chief executive officer of Nextdoor, at the New York Stock Exchange during the company's trading debut in New York, last month. Photo: Michael Nagle/Bloomberg

Sarah Friar, chief executive of Nextdoor. Photo: Patrick T Fallon/Bloomberg

Sarah Friar, chief executive of Nextdoor. Photo: Patrick T Fallon/Bloomberg

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Sarah Friar, chief executive officer of Nextdoor, at the New York Stock Exchange during the company's trading debut in New York, last month. Photo: Michael Nagle/Bloomberg

Sarah Friar feels the pressure of ambassadorship on her shoulders.

She is the most senior female tech CEO to emerge from the island of Ireland and feels her Tyrone roots keenly.


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