HTC misses the mark with one too many One Mini 2s
HTC One Mini 2 Price: from free on operator contract Rating: n/a
"How many roadies does it take to change a lightbulb? One. Two. One, two. One, one, two." HTC doesn't make lightbulbs. But in the race for 'silliest phone name of 2014', it has grabbed a lead with its latest smartphone, the One Mini 2. Definitely not the 1 Mini Two or the 1 2 Mini, the One Mini 2 is the One M8's mini model and succeeds the One Mini, derivative of the One M7.
It's yet another savvy branding move from the firm that pinned hopes of battling Samsung and Apple on an expensive marketing campaign focused on a word game around the letters H, T and C rather than the actual features of its phones. The new 1 Mini Two (have I got that right?) isn't that much mini-er than the 1 M8, anyway. It has a 4.5-inch display, a smaller battery and less processor and memory power than the larger One 8M.
It leaves the M8 One non-Mini's 'ultrapixel' camera out in favour of a more conventional 13-megapixel snapper (and 5-megapixel selfie snapper on the front).
The Mini 1 2 is almost identical looking to the 8M non-Mini 1, which is a good thing as both these handsets are very nicely styled. This could be a decent phone, if only you can remember what to ask for in the shop. One too many One Minis and 2s, perhaps.