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How to maximise online ROI

The key stakeholders in the Irish online advertising industry will meet next month for Ireland's only annual conference, IAB Connect, with a focus purely on Online Advertising.

This year’s theme addresses brand’s major focus for 2012: How best to maximise online ROI?

Keynote speaker, Kamal Bherwani will share how PRISA, one of the worlds largest media groups with a presence in 22 countries reaching over 50 million users has embraced digital and is now showing a return for their digital investment.

Amárach Research in collaboration with Aegis Media will present a new research showing how TV and Online Advertising work better together.

Minister Pat Rabbitte will address the conference on the topic of Regulation and Consumer privacy and the importance of the balance between Regulation around privacy and the Digital Economy.

Sharon Walsh of Heineken, Ireland will share their brand’s experience of online advertising, presenting a casestudy on their brand learnings and how they maximise their online return on investment.

Following on from the engaging dragon’s den format last year, this year will showcase the best Online Innovations from a selection of publishers in the Market. Representatives from leading digital advertising agencies will act as dragons and interrogate the presenters. Conference delegates will vote for their favourite innovation.

See www.iabireland.ie for full details or tickets may be booked for IAB Connect 2012 at: