Friday 23 February 2018

Half of people would 'never buy Facebook phone'

Getty Images
Getty Images

HALF of people polled in a recent survey would not buy a Facebook phone if the social network produced one.

Fifty per cent of those questioned said they would ‘never’ switch to a Facebook phone.

However, if they had to be persuaded to do so, improved functionality would be the top reason for switching, followed by price and then design.

Five hundred people around the world were questioned in the survey conducted by Greenlight, a UK-based digital marketing agency, in a bid to gauge consumer appetite for a Facebook phone.

Earlier this week several sources claimed the social network is working with manufacturer HTC to produce its own mobile phone.

Facebook, which urgently needs to find a way to make money from its growing number of mobile phone visitors, has already hired former Apple employees who are believed to be working with HTC on the new project.

Building its own device could allow the site to collect revenue from its existing advertisers more effectively by making sure their commercial content was distributed throughout the phone’s different functions.

HTC has already produced the first phones to feature a dedicated Facebook button, and is looking for a way to differentiate its products from those of rival manufacturer Samsung. Its flagship One X device has been dogged by bans on US sales following a patent dispute with Apple. Shares in HTC have dropped 43 per cent this year after it reported three consecutive quarters of profit decline.

However, Facebook’s founder and chief, Mark Zuckerberg, denied reports that Facebook was considering building its own phone, arguing it "wouldn't make much sense for us", on the company’s first earning call since going public.

The social network’s shares have slumped to a record low after its maiden results as a publicly traded company showed its growth had slowed.

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business