Google's first European 'Innovation Lab' to be opened in Ireland
The hub will work to promote the use of cloud computing as a means of cutting costs for businesses.
Google have chosen Ireland as the location for their first 'innovation lab' in Europe, which will work to encourage more businesses to use the company's software products.
The project is a joint venture with professional services consultants PwC and will primarily work to promote cloud computing.
The hub, located in Belfast, will serve northern Europe, including the UK, and is situated only 100 miles from Google's European headquarters in Dublin.
Google's director of global partner strategy, Murali Sitaram, said research shows medium to large firms could see a 70pc cost reduction by using cloud computing.
"Only 1-2pc of the world's workloads have moved to the cloud in any form, especially the public.
"We think it is a unique place.
"Over the next 10 years much of this will move to a cloud," he said.
Sitaram explained that the Lab is designed to create a space for customers to access solutions to problems like cyber security.
He said it's time for businesses to expect more from technology and not adhere to outdated practices such as saving documents to a memory stick or a hard drive.
"Workplaces are constrained by regulatory practices, they are constrained by the IT resources and skill sets, they are constrained by the ability to spend money, to move into this modern world, and I think that just should not be the case anymore and that is our quest.
"The one thing that Google is not good at is trying to understand how various sectors of industries work and that is where PwC come in.
"PwC have the greatest relationships with people like you, they understand your business, they have been with you for years, maybe decades, and they understand what makes you tick.
"If we can combine those thoughts and perspectives with our ability to deliver technology and help your businesses by understanding the issues you face, by helping you attract the best talent, by helping people work from anywhere, there should be no barriers, you should be able to access any technology, any knowledge, any specifics about your company or any others anywhere."
Similar Google innovation labs are located in New York and Sydney.