Wednesday 21 March 2018

Google updates social search

Search results that users’ friends have liked or recommended will now appear higher up rankings

Social results will now play a bigger part in Google's search Photo: Getty Images
Social results will now play a bigger part in Google's search Photo: Getty Images

Matt Warman

Google has updated its search systems to include more data about what users’ friends have liked on social networks, the company announced today.

Users who are logged in will be able to see if a site has been recommended by their friends on Twitter, Facebook, LinkedIn or other public profiles.

Google will also move social search results into the main search results listings, rather than relegating them to a box on the bottom of the results page.

Writing on the Google Blog, Mike Cassidy, Product Management Director, and Matthew Kulick, Product Manager, said that the upgrade was “enabling you to get even more information from the people that matter to you, whether they’re publishing on YouTube, Flickr or their own blog or website”.

They added that “With these changes, we want to help you find the most relevant information possible, personalized to your interests and the people you care about.”

The pair wrote, however, that results would still be ranked on the basis of relevance, and that users could now also choose to link accounts on other networks to their Google accounts either publicly or privately.

To preserve users’ privacy, too, “you’ll only get social search results when you choose to log in to your Google Account,” said Cassidy and Kulick.

Business Newsletter

Read the leading stories from the world of Business.

Also in Business