Google TV to launch in autumn
Google’s TV service, which aims to bring the best of the web to the television, will go live in the United States over the next few weeks
Eric Schmidt, Google’s chief executive, told delegates at the IFA technology show in Berlin that Google TV would go live in the US this autumn, and would launch worldwide next year.
Google TV, which was unveiled at the company’s annual I/O developer conference in May, aims to integrate content from the internet with traditional broadcast television.
Schmidt confirmed that the service, which will enable users to access the web through their TV set, would be free, and would rely on shows produced by groups such as TV studios and production companies.
”We will work with content providers, but it is very unlikely that [Google] will get into actual content production," said Schmidt.
Sony has already agreed to embed Google TV in to its television sets, and Samsung is exploring a similar deal.
Schmidt’s announcement comes just a week after rival Apple renewed its interest in web TV services. It unveiled a new €119 Apple TV device that streams films and TV shows directly to a user’s television, and allows them to easily listen to or watch content stored on other devices around the home.
Schmidt used his keynote speech to provide a few more details about Google’s computing ambitions.
He said that Google would soon be announcing partnerships with several electronics manufacturers who are building tablet-style computers based on Google’s forthcoming Chrome operating system.
However, he refused to be drawn on claims that Google is on the verge of launching a music streaming and download service to rival Apple’s iTunes store.