Business Technology

Thursday 14 December 2017

Google redesigns iconic logo for the fifth time

A combination photo of Google's new (top) and old logos. REUTERS/Google/Handout
A combination photo of Google's new (top) and old logos. REUTERS/Google/Handout

Anya George Tharakan

Google has unveiled a redesign of its iconic logo, the fifth such modification since the search engine giant started in 1998, the company said in a blog post.

The revamped logo, displayed as a Google Doodle on its homepage, spells 'Google' in a sans-serif typeface, similar to the one being used by Google's newly created holding company, Alphabet.

The new brand identity "aims to make Google more accessible and useful to our users", the company said in a blog post explaining the logo.

The new logo comes three weeks after the company's surprise move to create a holding company called Alphabet to pool its many subsidiaries and separate the core web advertising business from newer ventures like driverless cars.

Reuters

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