Google Nexus 7 tablet to be introduced without film purchases or music service
GOOGLE has confirmed its new tablet, the Nexus 7, will be introduced in Britain without access to music and magazines and will only offer movie film rentals rather than purchases.
Industry analysts claim that iTunes’ full range of easily-accessible content has been crucial to the success of Apple’s device, but Google has failed to cut licensing deals in time for the Nexus 7 launch later this month.
American buyers of the 7-inch tablet will be offered music, magazines and films via the US Google Play store. UK customers can access film rentals via the standard UK interface, but films and TV cannot be bought and Google's Music service has not yet launched in the UK.
“We want to bring different types of content to as many places as we can, but we don't have anything more to share on timing,” a spokesman said.
“We plan to continue expanding the Movies & TV Shows category to more countries in the coming months.”
Google's online marketing nevertheless boasts the device will have access to"the world's largest collection of ebooks, millions of songs, thousands of movies and TV shows, and a growing selection of magazines".
The Nexus 7 will be the web giant’s first own-brand tablet, developed after Android-based iPad rivals designed by third party manufacturers such as Samsung and Sony failed to gain a foothold. According to recent data the iPad accounts for 95 per cent of web traffic from tablets.
Google’s own effort will be subsidised by Google marketing to significantly undercut Apple, but without a competitive content library, it could also struggle, analysts said.
The most successful Android tablet to date, the Kindle Fire, is similarly priced and allows owners to easily access Amazon’s vast store of ebooks, films and music. It is also only available in the United states, however.