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‘Gifting’ startup plans to create 100 new jobs in 2022

&Open’ sends 35,000 gifts per week, up from 3,500 per week six months ago

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Co-founders of &Open Mark Legge, Ciara Flood and Jonathan Legge

Co-founders of &Open Mark Legge, Ciara Flood and Jonathan Legge

Jonathan Legge, CEO and co-founder of &Open

Jonathan Legge, CEO and co-founder of &Open

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Co-founders of &Open Mark Legge, Ciara Flood and Jonathan Legge

An Irish ‘gifting platform’ startup says that it aims to create 100 jobs in 2022.

Called ‘&Open’, the company allows customers to pick gifts which can then be delivered to thousands of recipients.

Founded by designer Jonathan Legge, private equity specialist Mark Legge and fashion retailer Ciara Flood, &Open currently employs around 50 people. 

In May, it raised €6.4m in a seed funding round that was led by First Round Capital and LocalGlobe. It is also backed by a number of prominent Irish angel investors, including Intercom co-founder Des Traynor and Liam Casey, founder of PCH.

It currently sends 35,000 gifts per week, up from 3,500 per week six months ago, according to the firm. Clients include Airbnb, Spotify, Reebok, Intercom and Pluralsight.

One of the company’s pitches is that gifts can be scheduled ahead of time to coincide with birthdays, anniversaries or other occasions.

This, the firm says, “frees up your teams for real time customer matters”.

Gift notifications are sent to recipients by email, who are then asked to give the company their address to receive it.

Gifts can include cash, food, flowers, subscriptions, donations or physical items. &Open stocks a number of items that can be chosen as gifts.

It also handles delivery logistics and facilitates real-time reporting relating to the gifting processes.

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The company calls itself “the world’s first happiness platform”.

Former Google, Facebook and Pinterest executive Adele Cooper has joined &Open as chief revenue officer.

“Today’s announcement marks a significant milestone in &Open’s story and we are very excited about what the future holds as we continue on our current growth trajectory,” said Jonathan Legge, CEO and co-founder of &Open.

“In 2022, we aim to further expand our product offering while continuing to establish partnerships with leading, global brands. The key to our success will be attracting the best talent possible, people who are committed to our mission of helping clients connect with their customers through sending tailored gifts on a global scale. Our team will have the flexibility to work from our Dublin headquarters or from home in a way that works for our clients, employees and overall business.”

The company says that the new jobs will be created across several functions, specifically focusing on ‘product’, engineering, sales, ‘customer success’ and operations.

Although most of the existing team is based in Dublin, &Open says it is open to hiring fully-remote employees.

It says it wants its growth to facilitate “further expansion” into Europe and the US.


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