Tuesday 16 January 2018

Four tech trends to emerge at this year's IFA tech show

Adrian Weckler

Adrian Weckler

Got small hands? You could be in trouble. The latest smartphone models from Samsung, Sony and LG are all far closer in size to Kindle tablets than they are to 'traditional' iPhones. For example Sony's Xperia Ultra – confined to Eastern Europe for the moment – is a whopping 6.4 inches in diameter.

Thought your 40-inch TV was a behemoth? Think again. The telly companies have been showing off their newest models. And most of them are over 50 inches in size (pictured is the LG offering).

"For 2013, there is 60pc growth in televisions over 55 inches in size in Europe," said Gildas Pelliet, Sony's head of marketing for Europe. "The screen size can be much bigger now without actually increasing the size of the box."

In Ireland, there is no apparent relationship between the size of our TVs and the size of our living rooms: each sporting tournament results in a further 10pc of Irish semi-detached households houses getting a telly the size of a bed.

The game has been up for compact cameras for some time. But a couple of new products, from Sony in particular, really brought it home. The Japanese firm launched a new smartphone – the Xperia Z1 (inset) – with a 20-megapixel camera and the same sensor it packs into many of its compact cameras. As if that wasn't enough, it also released a lens-camera hybrid device that snaps on to any high end smartphone.

"We accept the declining market for compact cameras and that people often use phones now instead," said Dennis Van Schie, head of sales at Sony Mobile Europe. "So the most aggressive thing to do is to bring the technology into the smartphones."

Like tech shows? Looking for booth babes? Then don't come to Berlin. IFA may match its counterpart in the US (January's Consumer Electronics Show) for many things. But letching at half-naked, 19-year-old girls as they awkwardly prop up accounting software stands is not one of them.

Irish Independent

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