Friday 17 November 2017

Former Garda communications boss McSweeney appointed managing director of Twitter Dublin

Twitter Dublin MD Sinead McSweeney Picture by Shane O'Neill Photography.
Twitter Dublin MD Sinead McSweeney Picture by Shane O'Neill Photography.
Michael Cogley

Michael Cogley

Social media giant Twitter has named Sinead McSweeney as the new managing director of its Irish arm, Twitter Dublin.

Ms McSweeney will take on the position in addition to her current role as vice-president of public policy and communications for Twitter Europe, Middle East, and Africa (EMEA).

Twitter chief operating officer Anthony Noto announced the news on Twitter this morning, describing her as a person of "strong character" and an "inspirational leader".

The firm's new Irish MD joined Twitter four years ago. Prior to joining the micro-blogging giant Ms McSweeney was director of communications for An Garda Síochána from 2007 to 2012. Before that she was director of media and public relations for the Police Service of Northern Ireland for three years.

The Midleton native has also held a host of political advisory positions in the Irish government, inlcuding special advisor to the minister for justice, equality, and law reform.

Ms McSweeney studied law in University College Cork and qualified as a barrister in 1993.

Speaking about her announcement Mr Noto said she will bring a wealth of experience to her new role.

“I have had the pleasure of working with Sinéad since I joined Twitter and I have seen first  hand how she exemplifies Twitter’s culture and leadership."

Speaking about her appointment Ms McSweeney said she was delighted to take on the role.

"Having been one of the first members of the Twitter team in Ireland, I have watched the office grow and its people develop over the past four and half years. The challenge of leading this great group of people through the next phase is one that I am excited to embrace.”

She replaces Storyful founder Mark Little who stepped down from the role earlier in the month. Mr Little's departure came as a surprise to many having only joined Twitter in 2015.

"In October, the decision was made to restructure the team and locate its leadership roles in the US. I was asked to consider a possible return to the US, where I was living when I joined Twitter, or building on my role as Twitter's managing director in Dublin. I decided that neither would be the right fit for me or Twitter Dublin and I opted for a mutually agreed exit from the company," Mr Little said of leaving the company this month.

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