FF calls for ad tax on Facebook, Google to fund media
Fianna Fáil has reiterated its call to introduce an advertising tax on Facebook and Google in Ireland in an effort to find new ways to fund newspapers and broadcast media.
The party's communications spokesman, Timmy Dooley, said that money coming from the new levy would also go some way to supplementing the TV licence fee.
He said that because advertising income has rapidly shifted to the two online giants, a levy is now needed to support media services here.
"We believe that a levy should be extended to digital advertising so that you ensure that the Googles and Facebooks and Twitters make a contribution to the distortion in the market that they have created," Mr Dooley said on Newstalk's 'Between The Lines' podcast.
"It's well recognised that the digital platforms are now hoovering up vast amounts of the commercial revenues that were there to support the independent journalism that existed heretofore."
Mr Dooley added that such a levy should be managed by the Broadcasting Authority of Ireland (BAI).
"We would also look at extending the remit of the BAI so that it would also be charged with doing similar work with the print sector," he said.
He said the current TV licence system should be replaced with a new broadcasting charge attached to every household.
Under the current law, an annual TV licence (€160) is only legally required if a television set is on the premises. Other screens such as PC monitors or laptops that can access video content online do not require a TV licence.
"I would favour the idea of a broadcasting charge that extends to every household.
"It's not enough to say that just because you don't have a television that you're not consuming journalism or content that's expensive to produce.
"A lot of people now consume content on iPhones, iPads and laptops. But because the licence is somewhat technology specific, it means they're able to evade having a licence," added Mr Dooley.