FarmVille creator announces CityVille
Zynga, the social network game developer behind the massively popular FarmVille is launching a new Facebook game called CityVille.
Hoping to emulate the success of its most popular game, FarmVille, CityVille lets players build their ideal city and then run the town as its mayor.
The global release is the first of its kind for the games company, which is now reportedly worth $5.5bn only three years after founding, post its latest round of investment.
A beta version of the game will go live globally in the coming weeks and will be available in five languages: English, German, Italian, Spanish and French.
The game will only be available on Facebook and is free to play, but users can also buy Facebook credits to purchase extra features.
Sean Kelly, general manager of Zynga’s games studio, told The Telegraph during a product preview at the company’s headquarters in San Francisco, that CityVille was the company’s most ‘social’ game to date.
“This is our third game launch this year. The aim is the to build a whole city and then run it through communication with your friends, also playing the game…
It’s different to Sims because you are not just looking after your character, you are looking after the whole city you create, and all the people and businesses within it.”
The company’s description of the game says: “Your success in CityVille will be determined by your ability to balance the needs of your people with the business of running restaurants and business, even harvesting your own crops. When you’re good enough, you can even franchise your businesses to other friends’ cities.”
The company has used 3D rendered and rotatable buildings and it is the first game from the company which allows people to change things on each other’s respective games boards, after permission from the player has been granted.
Thirty-three million people around the world have downloaded FarmVille, Zynga’s most popular game to date, and currently there are 60 million active players.
The social gaming company also makes other games for Facebook such as Mafia Wars, FrontierVille and CaféWorld.
Several of its games are also live on MySpace, but it concentrates most of its energies on the Facebook community.
Yesterday it announced that it will launch FishVille and Mafia Wars across Yahoo!’s products, but not its most popular games, FarmVille and FrontierVille.