Facebook scraps daily 'Deals' service
Facebook has scrapped its Groupon-style daily Deals service in the US after just four months.
The closure of the service, which had yet to launch outside of the US, has not affected check-in Deals, which allows Facebook users to get access to discounts and offers in shops or restaurants they ‘check into’.
A Facebook spokesman said: “After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks. We think there is a lot of power in a social approach to driving people into local businesses.
“We remain committed to building products to help local businesses connect with people, like Ads, Pages, Sponsored Stories, and Check-in Deals. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.”
The news comes just days after Facebook scrapped Places – its separate mobile-only check-in feature on the site, instead opting to roll the location-sharing functionality directly into the status update bar.
Facebook launched check-in Deals in the UK in January 2011, as revealed exclusively by The Telegraph, with several partners such as Yo Sushi and Alton Towers. More recently Harrods, Pepsi and Dominos have also launched check-in deals on the platform.
The service could not yet share any statistics on how large the uptake of the deals has been.
Facebook has yet to work with many local shops and restaurants in the UK on a smaller scale – with the majority of the brands offering check-in deals still tending to be major national brands nine months on from launch.
At the time of check-in Deals launching in the UK, Ian Maude, head of Internet at Enders Analysis, said: “This move is a no brainer for Facebook. Places Deals is a combination of Foursquare meets Groupon (the popular daily discount site). It is the company’s first major move into mobile, discounts and location based advertising. I think this has the potential to be a smash hit for them.”