Business Technology

Saturday 16 December 2017

Facebook rolls out Graph Search across US

Mark Zuckerberg, Facebook's co-founder and chief executive
Mark Zuckerberg, Facebook's co-founder and chief executive

Rhiannon Williams

Facebook users in the US are the first to use its new search function, following its widespread launch today.

Graph Search, a precise search feature, is being rolled out across North America to hundreds of millions of Facebook users.

The move comes following six months of user testing open to a select number of people. Now all users who use the site in US English will have access to the feature, which may take several weeks.

Graph Search is designed to let users search for specific information about Facebook connections, for example, "My friends who like cats" or "Doctors who watch Game of Thrones".

The feature searches content users have shared, including pictures, personal information and links.

At the search's January launch, Facebook CEO Mark Zuckerberg was keen to itterate the differences between it and a web search.

“Web search is designed to take any open-ended query and give you links that might have answers. Graph Search is designed to take a precise query and give you an answer, rather than links that might provide an answer,” he said.

The company outlined that information marked as private would still only be available to view by those premitted to.

The new function will also allow more precise advertising to users based on their searches and results.

A mobile version is expected to be released shortly.

Around 1.1 billion people use Facebook globally, with 195 million monthly active users in the US and Canada alone.

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