Facebook losing members in both Europe and the US – research
FACEBOOK is losing members in both Europe and the US, according to a respected internet investment analyst.
Rory Maher, senior internet analyst at Capstone Investments, has published the findings of some research his firm carried out independently over the last six months into Facebook’s user figures.
Using ‘proprietary software’ to track user numbers across 200 countries, Maher found that Facebook user numbers had declined by 1.1pc across both Europe and the US.
Of the 23 countries in which Facebook’s membership exceeds 50pc of the population, as it does in Britain – with more than 30 million users, 14 of those saw the number of people using the social network drop or stay the same.
Only in nine of the countries in this block did Facebook’s member figures continue to rise.
Maher said: “Over the past six months we believe users in the US, UK, Denmark, and Turkey have decreased while users in Asian countries like Japan, South Korea, and India has increased significantly.
For example, we estimate US users decreased by 1.1pc over the past six months and 0.7pc the past three months - while UK users were essentially flat over the same periods. Japan and India have grown users 60.3pc and 20.3pc over the past six months.”
Shares of Facebook fell about 1pc yesterday, increasing the previous day’s losses (the share price fell more than eight per cent on Monday July 16), after Maher’s figures were published.
A Facebook spokesman declined to comment.
The social network has more than 900 million users. However, since its major IPO in May – which valued the firm at $100bn – Facebook’s stock has lost a third of its value.
Yesterday it fell to a low of $27.15.