Business Technology

Friday 15 November 2019

Facebook launches mobile app ads

Photo: AP
Photo: AP

FACEBOOK has launched an advertising scheme that allows app developers to advertise their products in the social network's mobile news feed.

Application developers can advertise their programs to Facebook users, who will be directed to the app store for their mobile handset when they tap on the advert. Facebook will charge developers for each 'click' on the ads.

Vijaye Raji, a Facebook engineer, said: "Facebook has increasingly become a way for iOS and Android developers to grow their apps. In the past 30 days, we have sent people to the Apple App Store and Google Play 146 million times, via clicks from channels such as news feed, timeline, bookmarks and App Center."

When Facebook floated on the stock exchange earlier this year, the company noted that it had struggled to monitise its mobile service and said that future growth would depend on its ability to harness mobile advertising as users moved away from the desktop version of the site and instead accessed it on the move.

Developers will be able to target advertising at Facebook members based on the apps they have downloaded for their Facebook page. Facebook is inviting developers to sign up to a beta test of the new service. The company did not say when the service is likely to open to all advertisers.

The social network floated at $38 per share but the price has fallen steadily since. Last week, in a quarterly filing to the US Securities and Exchange Commission, Facebook admitted that around 83 million user accounts on the service could be fake. Shares fell below $20 for the first time following the news.

Yesterday, Facebook brought gambling apps to British users with the launch of Bingo Friendzy, made by Gamesys. The game allows users to play Bingo for real money. Facebook says virtual slot machines will come to the social network soon.

Also in Business