Wednesday 22 November 2017

Facebook fundraising tools - which helped raise $10m in Hurricane Harvey aftermath - to be rolled out in Ireland

Facebook. Photo: Stock
Facebook. Photo: Stock
Louise Kelly

Louise Kelly

Facebook are rolling out a number of fundraising tools aimed at making it safer and easier for nonprofit companies in Ireland to raise money online.

The charitable giving tools include the ability to collect funds using the donate button and engaging supporters through Facebook Fundraisers and Facebook Live.

Already active in the US, donate buttons in Facebook Live helped raise over $450,000 during Ariana Grande’s benefit concert to honor victims of the Manchester terror attack.

The testing for the fundraising tools will take place in some 16 countries across Europe, starting in Ireland, France, Germany and Spain and the UK this month.

In October, the test will be expanded to Italy, Poland, the Netherlands, Belgium, Sweden, Portugal, Denmark, Austria, Finland and Luxembourg.

According to Anita Yuen, Strategic Partnerships Social Good at Facebook, while the tools are not expected to go fully live until late September, non profits can sign up to achieve their fundraising objectives immediately.

Ms Yuen, formerly Global Head of Digital Funding at UNICEF, said that Facebook are already working with a range of non profits across Europe - and a number of Irish partners. 

"Since we launched these tools in the US in 2015, we have seen the platform's community raise millions of dollars for causes such as disaster relief, the environment and education," she told independent.ie.

"Following the devastation of Hurricane Harvey, the Facebook community came together to raise over $10m to help people affected."

Verified firms that have signed up directly for Facebook's fundraising tools pay a 5pc fee on each donation, 3.5pc for the costs of nonprofit vetting, language translation, fraud prevention, operational costs and payment support and 1.5pc for payment processing.

 

The tools

Donate button. Individuals and nonprofit pages can attach the donate button to page headers and posts, including video, photo or text.

Facebook Fundraisers. People can set up a dedicated page to tell others about their preferred nonprofit and its mission and encourage them to rally around a targeted fundraising goal.

Facebook Live. Individuals and verified Facebook Pages can add the donate button directly to Live broadcasts to raise money for a nonprofit on their iOS device. Android users who have created a nonprofit fundraiser can attach their fundraiser to their Live broadcasts.

 

Charities can sign-up and learn more at https://donations.fb.com/

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