Facebook film 'takes over' MySpace
The Social Network, the film about the founding of Facebook, took over MySpace’s entire homepage yesterday with a huge advert.
All day yesterday, the film, which ironically tells the story of MySpace’s biggest rival coming into existence and stole of a large proportion of its users, had its trailer hosted on the site’s homepage, expanding to take over the whole page when clicked on.
MySpace, which was founded in 2003, one year before Facebook, and was formerly the largest social network on the planet, with 100 million registered members at its peak until Facebook started taking over in 2008, launched its new HD advertising format with the film’s promotion.
The film, which is set for release in October 2010, has been adapted from Ben Mezrich's 2009 novel: The Accidental Billionaires; The Founding of Facebook, A Tale of Sex, Money, Genuis and Betrayal.
The Social Network follows Harvard dropout Mark Zuckerberg (Jesse Eisenberg) and Sean Parker (Justin Timberlake) as they set about creating Facebook.com – and their subsequent fallout after its launch in 2004.
The irony of Facebook, which now has over 500 million members, is that it tore apart the very people who brought others around the world closer together.
The creation of the site spawned a court battle over ownership of the social networking site. In 2009, Facebook paid $65m to settle a lawsuit claiming that Zuckerberg stole the idea for the website from former college room-mates Tyler and Cameron Winklevoss.
It is unsurprising that the film’s producers did not take out advertising on Facebook’s site, as Zucerkberg is reported to be unhappy with his depiction in the movie as a disloyal, money-grabbing computer nerd, turning on his friends to improve his popularity with women.
The Social Network reportedly paid a seven figure sum to MySpace for the hosting of the advert, which also allowed users to check out the film’s soundtrack and click onto its homepage, without leaving MySpace.
MySpace also launched a new video feature yesterday, sync with YouTube, which lets YouTube users automatically distribute YouTube video content to MySpace’s emembers via an intergration with Google.
Whenever a synced user uploads a video on YouTube, the video appears in the Myspace activity stream.
Similarly, whenever a synced user comments on, likes, or favorites a YouTube video, or subscribes to a YouTube video channel, that user’s Myspace friends will be notified via the Myspace activity stream.