Business Technology

Tuesday 23 January 2018

Facebook expands ads on third-party apps, websites to beyond users

Mark Zuckerberg founded Facebook in 2004 and the company is now worth €284bn
Mark Zuckerberg founded Facebook in 2004 and the company is now worth €284bn

Facebook said its customers' ads would now be visible on third-party apps and websites to everyone who has ever visited its website, and not just to users logged into its social networking service.

However, people can opt out of seeing ads on apps and websites not offered by Facebook, based on their ad preferences, the company said late on Thursday.

Facebook, like other online ad service providers, uses cookies to collect data on users' browsing habits to show them relevant ads.

The company, which has more than 1.6 billion users, offers online advertising services under its "Audience Network" business.

In the first quarter, Facebook generated more than 80 percent of its $5.20bn ad revenue from mobile ads.

The company has been rolling out new features to ramp up mobile advertising and to encourage customers to experiment with video advertising.

Reuters

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business