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CX Academy expands into Asia with new deal

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Dublin software group CX Academy has expanded into the Asian market.

The company, which provides online diploma and certificate courses in customer experience, has signed an agreement with RemarkAPAC - a Singapore-based sales and marketing representation firm - which will see its courses offered locally.

It plans to grow further across the Asia-Pacific region over the next 12 months.

The CX Academy was launched last year by CX Company chairman Michael Killeen and online specialist Julian Douglas.

Mr Douglas described the Singapore agreement as "a significant milestone in the company's expansion".

"We're confident that the Asian market will be receptive to the university credit-rated diploma and certificate courses we've developed," he said.

Since the outbreak of the coronavirus, Mr Douglas said there have been some signs of an economic recovery in Asia.

"One of the key learnings which has emerged from the current crisis for companies is the importance of effective online strategies. That's where CX insights can have a huge impact, because your online must have a human touch," he said.

The business today employs 11 staff and supports five contractors.

CX Academy has raised more than €750,000 from private investors and is backed by Enterprise Ireland.

The company is currently delivering courses to graduates in 25 countries, including the UK, Germany and the US.

Its clients include Oracle, AXA insurance, IKEA and ING Bank.

Irish Independent