Business Technology

Sunday 17 November 2019

Canon opts for 'simple' with new punter-friendly cameras

Canon's new Powershot G9X
Canon's new Powershot G9X
Adrian Weckler

Adrian Weckler

Canon is making a bid to get more more punters interested in its ‘serious’ cameras with the launch of new models today.

The camera manufacturer has unveiled three new models, two of which are aimed at people who want better quality shots from snappers that are smaller and friendlier than its full-size DSLR models.

The EOS M10 will cost €590 for an 18-megapixel body with a 15mm-45mm (f3.5-6.3) detachable lens. It has a few beginner-friendly features such as a ‘selfie’ mode that kicks in when you tile the camera’s 3-inch viewing screen up 180 degrees.

The camera also has wifi on board and uses Canon’s APS-C sensor, giving it the same kind of quality as large DSLR cameras such as Canon’s 70D. It has a fast processor, with almost five shots per second from the camera. It also shoots 1080p video at either 24 or 30 frames per second.

Meanwhile, the company has also launched the Powershot G9X, an advanced compact camera with a decent-sized (1.0 type) 20-megapixel sensor and a 3x zoom (from 28mm equivalent). The snapper, which will cost €570, has a fixed f2 (to f4.9) lens and a 3-inch screen.

A higher-end model, the €900 Powershot G5X, is being pitched at enthusiast photographers. Styled in a retro fashion, it has the same type 1.0 sensor as its junior G9X sibling, but has a more powerful fixed f1.8-2.8 lens with a 4.2x zoom (from 24mm to 100mm). It also has an electronic viewfinder and a flip-out 3-inch screen.

Both the G5X and the G9X have wifi and manual control rings, while the G5X has extra knobs and dials to allow more in-depth control. Both G models can shoot 1080p high definition video at up to 60 frames per second and have an ISO level of 125 to 12,800.

One feature that none of Canon’s new cameras have is 4K video shooting, an element that some of its competitors are starting to incorporate. The company is betting that most people still don’t need 4K, with the format slow to take off in the broadcasting world.

Canon is catching up with competitors like Panasonic, Sony and Fujifilm, all of which have raced ahead in powerful small mirrorless cameras.

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