Tuesday 16 January 2018

Bulmers' top spot at digital grand prix

BULMERS has won this year's Independent Digital Grand Prix Award. The award was announced at a ceremony held in Dublin.

As part of the award, Bulmers will receive a certificate, plus an ad campaign worth €10,000 on the Independent Digital network of websites.

The media buying for the campaign was handled by Vizeum while the creative was developed by Eightytwenty. The runner-up was Tote Ireland. The awards, which are run on a quarterly basis, were set up to recognise innovation, creativity and effectiveness of digital campaigns that have run across the Independent Digital network of sites.

The campaigns that received the highest votes received a prize at the end of each quarter and were entered into the final.

Eileen Ruddy, group online sales director, Independent Digital said: "The awards are our way of celebrating and recognising all the great work produced by our local creative agencies, whilst also being able to showcase the vast number of campaigns that have run across Independent Digital in 2012.

"This year's votes were up over 60pc due to increased promotion across Independent.ie and across social media websites," she added.

Magnet leads way on Netflix speed index

MAGNET, an Irish internet service provider, has been ranked as having Ireland's fastest broadband speed according to the Netflix broadband speed index.

The Netflix Global Speed Index website, released on Monday, aggregates performance results from its 33 million worldwide subscribers in one place, and allows users to see which ISP offers the best Netflix performance in their country.

"At Magnet we like to let our network quality do the talking," said the internet provider.

World radio promo for festive weekend

THE Old Jameson Distillery in Dublin is opening its doors to 42 radio channels from nine countries around the world for this year's Jameson Global Broadcast, kicking off a weekend of St Patrick's Day festivities.

Presenters from North and South America, Japan, India, Spain, Finland and Russia will be transmitting festive cheer and giving their listeners a taste of what it is really like to experience St Patrick's weekend in Dublin.

Distillery boss John Callely said: "We think it is a great platform to promote Ireland as a must-visit destination."

Irish Independent

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