Broadband prices may fall as Sky enters Irish market
PRICES for broadband and landline calls could fall later this year after satellite TV provider Sky Ireland revealed plans today to enter the market dominated by Eircom and UPC.
The Irish subsidiary of the Rupert Murdoch-controlled UK firm refused to provide details of pricing and availability but said it would open a new call centre for Irish customers in Dublin in September.
Earlier this year, Sky said it would increase its staff in Ireland to 900 people over the next 18 months and recruitment has already begun for the new positions in a move on which it is spending up to €30m.
Sky will be hoping to emulate its business in the UK, where the company already sells packages of broadband, TV and phone.
The company has tied up a wholesale deal with BT Ireland to provide the service.
It has more than 700,000 customers here for its TV packages.
JD Buckley, managing director of Sky Ireland, said: "We’ve been looking at how best to bring our customers more choice and better value in broadband and talk.
“We’re confident of delivering the right products at the right prices so customers have a real alternative to the incumbent services they’ve been used to.”
The move will put pressure on cable company UPC, which already supplies similar bundles in Ireland, and struggling former semi-state Eircom.
BSkyB this morning posted record profits for the year, up 14pc to stg£1.2bn, thanks to a dramatic Premiership football season and the popularity of hit shows such as Game of Thrones.