A bank is set to offer a face-to-face video service for its top customers in a digital revolution which it claims is a first for the UK banking industry.
Barclays Bank will announce the launch of Barclays Video Banking today, which will allow its Premier customers to speak to staff at any time of day.
Steven Cooper, CEO, Personal Banking, Barclays, said: "This is a watershed moment for the way people do their banking in the UK - where we will finally be able to interact with customers completely on their terms, rather than ours."
The bank has said the service will be secure and that customers will be able to carry out their banking wherever they are.
It means that customers' calls to a Barclays employee can be made from their smartphone, tablet or computer in addition to the traditional options available. Where possible, it will automatically match customers to a staff member they have spoken to previously.
This follows on from the success of video technology available in a number of UK branches.
In addition Sign Video has been available in some branches, where customers who use British Sign Language can speak to an interpreter through video, rather than waiting three to four weeks for a traditional interpreter appointment.
The novel service will be available to Premier customers from December 8, and will be rolled out to mortgage, business and wealth customers from early 2015. It will then be made available to all retail customers.
Mr Cooper said: "While many of our customers are increasingly using digital channels to complete routine transactions, for the important moments, you just can't beat face-to-face conversations, yet traditional branch opening hours don't always give customers that choice."