Appy award winners announced

November 5 2010 4:56 PM

The winners of the Appy awards, in association with The Carphone Warehouse, were announced last night.

Des Doris, founder/organsier of the Appys and MD of Alchemy Events said each app entered was judged on seven different attributes including design, relevance to target market, utility and innovation.

“We’ve been really impressed with the standard of entries for such a young media sector, and the app sector is a media sector in its own right now. While this year we’ve concentrated on mobile apps, next year we'd like to see tablet apps, social media apps and even Web TV apps entered. The app sector is changing the media landscape and the way many companies do business and the Appys with The Carphone Warehouse aim to showcase the best Irish apps and their developers.”

Edward Conmy, event director and co-founder, said the level of interest in the Appys, the first year of the awards, has been immense. “We’re extremely happy with the response, not just from all those who entered but also from our sponsors and the general digital media/marketing community. The app sector in Ireland is thriving and we hope the Appys will shine a bright light on this creative and energetic media sector. Well done to all those who made the shortlist, who won their categories and of course well done to the Grand Prix winner. For those who are a little disappointed on the night, there’s always next year.”

The media partner for The Appys with The Carphone Warehouse is Independent.ie.

The winners of The Appys 2010 with The Carphone Warehouse

Best augmented reality / location services app - Daft.ie iPhone/iPad App - Daft Media Ltd

Best Branded app - Paddy Power Mobile - Paddy Power

Best business solutions app – Smartgrid - Redwind Software

Best Consumer Experience / Retail app – Betfair for iPhone – Betfair

Best Entertainment / gaming app – Movie Challenge - Redwind Software

Best Media app - RTÉ News Now – DRG

Best medical/ healthcare app - Pocket Heart - eMedia Interactive Ltd.

Best Social Networking app - Absolut Fringe – eightytwenty/interactive

Best sports app - RTÉ GAA - Furious Tribe

Best Tourism/ Travel app - Ireland's Blue Book - Ireland's Blue Book