Apple WWDC: iOS 6 dumps Google Maps
APPLE has intensified its rivalry with Google by creating its own maps application for the iPhone and iPad, dumping Google Maps from its hugely popular iOS mobile operating system.
The world’s largest technology firm made the announcement as it introduced the sixth version of the software at a conference for developers in California. Apple’s new maps app, which will form part of a forthcoming free software update for iPhone and iPad owners, also includes detailed 3D models of major cities.
Apple also turned around its normally frosty relationship with Facebook by announcing a deal to integrate the social network into iPhones and iPads. The move is seen as another challenge to Google.
Analysts said the decision to abandon Google Maps, which has provided mapping data for the iPhone since it was introduced in 2007, shows the increasingly fierce rivalry between the two firms.
Previously a close tech partner which shared board members with Apple, Google is now the iPhone maker’s biggest challenger in the smartphone market via its Android operating system.
Apple’s new mapping system may also hit sales of satnav units. The new maps are compatible with Apple’s voice controlled “personal assistant” which means they can plan trips and will answer questions such as directions to the nearest petrol station.