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Apple Watch to be released in March


The wait for the Apple Watch is nearly over after reports have emerged the smartwatch is set to go on sale by the end of March.

Apple has previously been vague about a release date for the device, stating simply 'early 2015' upon its unveiling at the launch of the iPhone 6 and 6 Plus in September last year.

The Apple Watch will start shipping by the end of March, while retail staff will receive training in how to use and sell the product from mid-February, sources tell 9to5Mac.

The wearable will come in three versions; the Apple Watch Sport in polished or black stainless steel, the standard Apple Watch in grey or silver anodized aluminium, and the luxury Watch Edition, available in rose or yellow 18 carat gold developed to be up to twice as hard as standard gold. Each model will be available in two sizes - 38 mm and 42 mm.

Users will navigate the interface using a traditional looking side-winder, called a Digital Crown, instead of Apple’s favoured pinch-to-display technology made famous by the iPhone. Rotating the Crown allows the wearer to zoom in and out, as well as scroll and navigate. It will also serve as a form of home button, and point of activation for digital assistant Siri.

The device aims to change the way we communicate by sending and receiving messages, answering calls made to your iPhone, and sharing personalised health information.

During the announcement, company chief executive Tim Cook said the Apple Watch, designed by Sir Jony Ive, was the "most personal device we've ever created".

"It's amazing what you can do from your wrist," he quipped. "We are so excited about Apple Watch, and I hope you are as well."

UK pricing is yet to be announced, but the Watch will retail in the US from $349 (£230).

Apple released WatchKit, its framework software for developing apps for the device in November last year.