Apple to start making TV programmes and compete with Netflix
Iphone maker Apple Inc is looking to move into the original programming business to compete with video streaming companies such as Netflix Inc, Variety reported on Monday.
Apple, which aims to begin offering the service next year, has held preliminary talks with executives from Hollywood in recent weeks to gauge their interest in spearheading efforts to produce entertainment content, Variety reported, citing sources.
Apple did not immediately respond to a request for comment outside regular U.S. business hours.
Apple's goal is to create development and production divisions that would churn out long-form content for online streaming, Variety said, quoting a "high-level executive" at the company.
Cupertino, California-based Apple is looking to start hiring for the planned division in the coming months, Variety said, adding that it was not clear whether the focus would be on TV series, movies or both.
Bloomberg reported in August that the company would delay its live TV service to at least next year. It had planned to introduce the service, delivered over the Internet, this year.
Apple also teamed up with network gear maker Cisco Systems Inc to improve the performance of its iPad and iPhone devices on Cisco's corporate network.
Cisco will provide services specially optimized for iOS devices across mobile, cloud, and on premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx, the companies said in a statement.
Apple is expanding its foothold in the enterprise arena at a time when iPad sales are shrinking. Cisco, on the other hand, has been investing in products and services such as data analytics software, security and cloud-management tools.
Last year, Apple partnered with International Business Machines Corp to sell iPhones and iPads loaded with applications geared at enterprise clients.
Apple's shares were marginally down at $112.84 in late-afternoon trading, while Cisco was down about 1 percent at $25.75.