Sunday 25 February 2018

Apple shows off the fun side of the Watch with funky ad campaign

The new adverts are light on props and focus on single colour Credit: Youtube
The new adverts are light on props and focus on single colour Credit: Youtube

David Kearns

Apple is hoping to show off the prowess of the Watch by showcasing its fun side with six new adverts proving a smartwatch can beat out a smartphone.

The tech giant yesterday debuted six new 15-second shorts for Apple Watch, highlighting various features, from Apple Pay to audio messages to fitness features.

The adverts are funky, quirky and playful, and each depict a difference scenario in which Apple Watch users require its assistance to perform a task.

The adverts, titled Ride, Sing, Train, Date, Sprinkle, and Cycle:

  • Sprinkle: With Apple Watch, and Apple Pay, buying something on the go is simpler than ever
  • Date: When you get a new message Apple Watch gently lets you know it’s there, so you can see it right away
  • Ride: Apple Watch gives you turn-by-turn directions, so if you get a little lost you won’t be for long
  • Sing: Sending an audio message on your Apple Watch is simple. Just say it and send it
  • Train: Apple Watch lets you check your heart rate fast so you can keep your heart beating faster
  • Cycle: Apple Watch tracks every second of your ride, from warm up to cool down
     

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