Apple showcases HTML5
Apple pushes HTML5 standard over Adobe's Flash technology with an online demo that showcases its talents.
The showcase – published on Apple's website – is aimed at encouraging developers to embrace the HTML5 standard in their web, software and application design.
Apple favours HTML5 over rival format Flash, and doesn't support Flash technology on its multimedia devices, such as the iPhone and iPad.
A series of demonstrations show off the technical capabilities of HTML5, from the way it handles videos to the manner in which it can support picture galleries and audio features.
However, those wishing to view the demos will need to download and install Safari, Apple's own web browser.
They allow web designers and developers to create advanced graphics, typography, animations and transitions. Standards aren't add-ons to the web – they are the web."
Apple has been embroiled in an increasingly bitter war of words with Adobe over its Flash technology.
Steve Jobs, Apple's chief executive, has called the technology "buggy", while Adobe are privately furious that Apple has changed its app development rules to prevent people using Adobe's emulator software to create apps for the iPhone, iPad and iPod touch.
"We choose what tech horses to ride, we look for tech that has a future," said Steve Jobs at the D8 digital conference in California earlier this week. "Flash looks like it had its day but it's waning, and HTML5 looks like it's coming up."