Apple ‘plans cut-price iPhone’
Apple’s chief operating officer has said that the company doesn’t want its products to be "just for the rich".
As Apple prepares for a major event tomorrow, at which it is widely expected to launch the second version of the iPad, Tim Cook, Apple’s COO, has made clear that the company still has big plans for the iPhone.
According to analyst Toni Sacconaghi, Cook “appeared to reaffirm the notion that Apple is likely to develop lower priced offerings” for the iPhone.
Sacconaghi revealed details of her conversation in a research note published yesterday.
Cook, who is in charge of Apple while chief executive Steve Jobs takes a leave of absence for health reasons, said that he wants Apple products to be “for everyone”.
The comments follow rumours that Apple is planning a cut-down version of the iPhone, a so-called iPhone Nano, that would be a cheaper product than the premium version of the influential handset.
Those rumours suggested that the iPhone Nano would be a device that was smaller and lighter than the iPhone 4, possibly with minimal storage on the device.
However, Apple has also tended to keep previous versions of the iPhone on sale at lower prices so it’s possible that Cook is simply referring to this policy.
Apple has updated the iPhone annually since it first went on sale in June 2007. The next version of the handset is expected in June this year.