Tuesday 16 October 2018

Apple 'must be more competitive' as Huawei overtakes it for first time

Huawei is leading the charge of Chinese smartphone makers
Huawei is leading the charge of Chinese smartphone makers

Gao Yuan

Huawei pulled ahead of Apple to claim the No 2 position in global smartphone shipments in the second quarter just behind Samsung - solidifying the rise of Chinese competitors.

Huawei shipped 54.2 million phones in the quarter, 41pc more than a year earlier, to jump ahead of the iPhone maker for the first time, according to market research firm IDC.

The telecoms giant accounted for 16pc of the market, compared with 21pc for South Korea's Samsung and 12pc for Apple. Xiaomi and Oppo, both based in China, rounded out the top five.

Chinese smartphone makers have been gaining influence as their domestic market grows and they expand abroad.

Huawei has pushed into Europe and Africa, though it's failed to crack the massive US market. Apple tends to sell iPhones at higher prices than its rivals and profits from services like iTunes, which helped it top earnings estimates for the quarter.

"The importance of Huawei overtaking Apple this quarter cannot be overstated," said Ben Stanton, a senior analyst at Canalys, which also reported the shift in quarterly market share.

"It is the first time in seven years that Samsung and Apple have not held the top two positions. Huawei's exclusion from the US has forced it to work harder in Asia and Europe to achieve its goals." Canalys pointed out that the second quarter has historically been a weak one for Apple. The Cupertino, California-based company introduces new phones late in the year, then usually sees sales climb in the fourth and first quarters. That momentum for the iPhone X, which starts at $1,000, wasn't sustained into the second quarter, the firm said.

Globally, the smartphone market continued its slowdown with shipments slipping 1.8pc for the quarter to 342 million units.

The number of smartphones shipped in 2017 fell 0.3pc, according to IDC, the first decline after years of strong growth.

Samsung earnings took a hit from the sluggish market when it reported earnings on Tuesday.

The South Korean company, which makes memory chips and screens as well as smartphones themselves, reported net income that fell short of analysts' estimates.

"Huawei's momentum will obviously concern Samsung, but it should also serve as a warning to Apple, which needs to ship volume to support its growing services division," Stanton said in a statement.

"If Apple and Samsung want to maintain their market positions, they must make their portfolios more competitive."

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