Technology experts have been offering their first thoughts on Apple's new products, after the firm announced new iPhones, a new iPad and a revamp for the Apple TV at their live event.D."
Kent German, from consumer technology site CNET, said: "The new iPhone 6s and 6s Plus will no doubt win a sizeable number of new customers, but an unchanged design and few feature changes from last year's model follow the company's pattern for 'S' models.
"What's more, Apple is facing a smartphone market where sales are slowing as consumers feel the need to upgrade less often. Getting them excited enough to pay for a new phone, especially when last year's model is good enough, is increasingly challenging. If iPhone sales slow, the company will need to lean on revenue from other products. The new iPad Pro and Apple TV may be an answer."
Smartphone expert at uSwitch.com Ernest Doku added: "Stronger glass and a new aluminium body should put 'bendgate' to bed once and for all, while the widely-anticipated 3D Touch delivers a new way to interact with our phones.
"Rarely does Apple innovate for innovation's sake. 3D Touch takes established functionality and embeds it in a phone, meaning this isn't a gimmick, it's a natural evolution - much like Fingerprint ID."