The iPhone 6s may be expected to make an appearance this week, but the rumour mill has already begun focusing on the iPhone 7.
The next generation iPhone 7 will be as thin as the current iPod touch - between 6mm and 6.5mm thick - according to analyst Ming-Chi Kuo of KGI Securities. The current iPhone 6 and 6 Plus are 6.9mm and 7.1mm thick respectively. This would suggest that Apple is planning to stick with cell panel display technology over glass screens.
In recent years, Apple has set itself the challenge of making each new iPhone consistently thinner than the last, which some have worried comes at the expense of durability. Recent testing of what is claimed to be the anodised aluminium shell of the iPhone 6s by Unbox Therapy found the new body could withstand more than twice the amount of pressure than the iPhone 6, eventually bucking under 80 pounds.
Schematics leaked by a source with a Chinese supply line to Engadget Japan suggests the iPhone 6s will be 0.2mm thicker than its predecessor at 7.1mm, heightening the likelihood of the new alloy.
The analyst has also made several predictions about the iPhone 6s, including that it will come in a new rose-gold design.
The iPhone 6s and 6s Plus are likely to benefit from a new 12MP camera, capable of shooting 4K video, with the front camera capable of recording 1080p video at 60fps, 240fps in slow motion mode and flash support.
The new phones are also expected to sport Force Touch technology, which detects how hard the user is pressing and allows different actions to be carried out accordingly. According to reports, the technology will allow menu "shortcuts" that enable users to find options on menus more quickly.
Apple has sent out media invitations for a press event on Wednesday September 9, where chief executive Tim Cook is largely expected to introduce a revamped Apple TV box set alongside the new phones.
The new box is expected to feature a touch-pad remote, extra inbuilt storage and Siri voice control for browsing and selecting programmes and films to watch, in light of a recent patent filing.
The new box is expected to run a TV-optimised version of iOS 9 with a refreshed interface and, for the first time, may be opened up to the app community, with Apple expected to unveil a software development kit (SDK) that allows developers to build apps. At present, only a handful of third-party programs feature on the Apple TV and introducing an SDK and App Store would expand this significantly.
It will also support Homekit, after Apple confirmed that Apple TV would act as a central hub for its connected home appliances, including ecobee thermostats, lighting kits and smart sensors.
Apple is also expected to unveil a new larger 'iPad Pro', aimed at business users.
Apple has ramped up its hiring of artificial intelligence experts, recruiting from PhD programs, posting dozens of job listings and greatly increasing the size of its AI staff, a review of hiring sites suggests and numerous sources confirm.