APPLE took more than two million orders for the iPhone 5 in 24 hours, "shattering" the record held by the previous model, the iPhone 4S, the firm has said.
Orders for the new model opened at midnight on Friday, Silicon Valley time.
Analysts declared a successful launch after Apple's initial stock appeared to sell out in just one hour. Dispatch estimates quickly extended to two weeks, a week beyond this Friday, 21 September, when the iPhone 5 will be introduced in America and Europe.
In comparison, it took 22 hours for the iPhone 4S to sell out, and 20 hours for the iPhone 4 to sell out.
Apple confirmed that demand for the iPhone had exceeded the initial supply and while the majority of pre-orders will be delivered to customers on Friday, many are now scheduled for delivery in October.
"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal," said Phil Schiller, Apple's marketing chief.
AT&T, the largest mobile network in the United States, announced that the iPhone 5 had set a new record. It said the iPhone 5 was the fastest-selling iPhone it has ever offered.
Queues are meanwhile already forming outside Apple Stores ahead of the iPhone's release on Friday, with buyers hoping to snap up limited stock earmarked for shops on launch day.
The device offers a host of mostly incremental improvements on the iPhone 4S. It is 18pc thinner and 20pc lighter, and runs twice as fast thanks to a new processor. The Retina screen is taller but the same width.
Apple has also upgraded the camera to include new features such as a low-light mode and a panorama feature.
The iPhone 5 is also Apple's first smartphone capable of 4G, the faster mobile broadband technology.
By Lucy Kinder Telegraph.co.uk