APPLE is holding an event in San Francisco at 6pm today and it is thought that the company will announce a new iPad and perhaps an updated Apple TV set-top box.
The Yerba Buena Centre for the Arts in San Francisco is the venue for today's announcement and it has been decorated with Apple's logo in preparation.
The appearance of a 'Catalogues' category in the iTunes App Store overnight has led to speculation that Apple is planning some kind of service related to online retail.
There are catalogue apps available at the moment but part of the speculation is that Apple plans to allow in-app purchases of physical goods with an iTunes account.
Obviously that would generate more cash for Apple but it might also allow smaller retailers to build a following among Apple's users.
The main improvements expected to be included in the next iPad are a 'Retina' display, a faster processor and improved cameras.
The reference on the invite to 'something you really have to see' suggests that Apple will announce an iPad with a much improved screen.
The so-called 'Retina' display will increase the screen resolution of the iPad to allow full 1080p HD - a significant upgrade to the current iPad's 720 HD.
Aside from the new iPad, there is a possibility that Apple will launch an updated version of its Apple TV set-top box.