Tuesday 24 April 2018

Apple, Android and BlackBerry in US smartphone stalemate

New research from Nielsen suggests that Android’s explosive growth may be plateauing in America as smartphone share stabilises.

Matt Warman

The rival operating systems for smartphones may finally be reaching a stalemate in the US market, according to new research.

Nielsen found that Google’s Android operating system maintained its position as the most popular OS, with 37pc of all US smartphones using it.

That’s been unchanged over the last three months, however, and both Apple and BlackBerry, on 26 and 22 percent respectively, are also basically unchanged.

Smartphones now make up approximately 37pc of the US market, Neilsen found, but people using Android used more data than Apple or BlackBerry users.

Analysing 65,000 mobile bills, the average for iPhone users was 492mb, compared to 582 mb for Android users.

The research will provide some relief for BlackBerry, whose smartphone operating system share was in decline and whose PlayBook tablet had met with a lacklustre critical response.

With a new operating system being released, however, the new data could indicate that its prospects are not as bleak as some have suggested.

Windows Phone has remained on approximately 10pc marketshare. Although this is not the breakthrough Microsoft has hoped for, the release of an update codenamed Mango, in the autumn, is likely to provide the next key moment in analysing Microsoft’s prospects in the smartphone market.

Telegraph.co.uk

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