Friday 15 December 2017

Android web traffic in Ireland poised to overtake iPhone

iPhone users have been targeted
iPhone users have been targeted
Adrian Weckler

Adrian Weckler

Apple's iPhone is about to be overtaken by Google Android smartphones by Irish web users.

Latest figures from Dublin-based online measurement firm Statcounter indicate that the amount of internet traffic from Android handsets in Ireland is about to surpass online activity from iPhones for the first time.

The news could cause Irish businesses to reassess their online marketing and advertising strategies. Traditionally, Irish firms prioritise development of iPhone apps over rival software ecosystems.

According to Statcounter's latest analysis, Google has closed down Apple's 11pc lead to just 1pc in the last five months in the Irish smartphone market.

The two now stand neck and neck at 46pc (Android) and 47pc (iPhone) in Ireland. The figures are based on phones' activity online and do not represent handset sales.

The figures indicate that iPhone users are still more likely to use their devices for greater online activity than Android users on an individual basis. While sales of Android phones outstrip iPhones in Ireland and globally, many Android devices are budget handsets purchased by those with low online usage patterns.

However, Statcounter's most figures indicate that a greater number of Android phones are now high-end devices, with Samsung making the biggest dent in Apple's Irish online usage smartphone market share.

The Statcounter research reveals a continuing gulf between Apple iPads and Android tablets in online usage here. Just 20pc of Irish tablet internet activity comes from Android devices, compared to 77pc for Apple iPads. Unlike in the smartphone market, no single Android tablet model has successfully emerged to challenge Apple's iPad for high-end usage. Many analysts believe Android tablets are largely comprised of budget models.

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