America falls out of love with Apple and Google
Apple and Google have failed to make the list of the 10 best-perceived brands of 2013 so far in the US.
Market research from YouGov BrandIndex revealed that neither of the tech companies had made the cut.
Apple fell from the list in the second half of 2012, which saw Google placed 10th of 10. Six months on and the search giant has also slipped from favour, despite its web presence and increasing sales in the Chromebook and Android markets.
Apple, however, continues to score highly in smartphone customer satisfaction surveys. Earlier this year, the iPhone was ranked number one in smartphone customer satisfaction by JD Power and Associates for the ninth consecutive time. The model scored particularly highly in terms of physical design and ease of operation, scoring 855 points out of a possible 1,000.
Rival Amazon makes two appearances in the top 10 as both web retailer and through its Kindle brand.
So why have both brands fallen out of consumer favour? Google was ranked the 4th best-perceived brand in 2011 before its fall to 10 the following year. Issues over privacy and the negative coverage and muted reception Google+ received meant the brand lost column inches to rival companies.
Apple has suffered negative publicity in recent months over allegations of child labour in their supply chain, as well as poor working conditions for workers inside their Chinese factories. The brand is also to face trial for damages over fixing the prices of e-books in a reported attempt to overthrow Amazon's dominance of the market.
Other brands appearing in the top 10 are food companies Subway and Cheerios, led by positively received healthy eating campaigns, and YouTube, which has emerged as the top brand for LGBT consumers. It released a 'Proud to Love' video promoting its celebration of same-sex Supreme Court verdicts.
YouGov BrandIndex measures US consumer perception of brands and companies on a daily basis, interviewing 5,000 individuals each week day from a representative population sample.
Respondents were asked if they had heard anything about each brand in the last two weeks through advertising, news or word of mouth and whether it was was positive or negative.
This negative and positive feedback is then collated to give a score ranging from -100 to 100; for example a score of zero represents an equal amount.