Wednesday 17 October 2018

Adrian Weckler: Samsung’s €1,000 price tag for new phone is what to expect from now on

Samsung employees wave from stage beneath an image of the new Samsung Galaxy Note 9 during a product launch event in Brooklyn, New York, U.S., August 8, 2018. REUTERS/Lucas Jackson
Samsung employees wave from stage beneath an image of the new Samsung Galaxy Note 9 during a product launch event in Brooklyn, New York, U.S., August 8, 2018. REUTERS/Lucas Jackson
Adrian Weckler

Adrian Weckler

It looks like we’d better get used to paying €1,000 for new phones.

That’s the price (€1,019) Samsung has set for its Note 9 flagship model.

And that’s just the basic version. The premium model costs a whopping €1,279.

The premium version has more memory and storage.

The Note 9 comes with a new, bigger, 6.4-inch screen and a 4,000mAh battery.

But it looks like a tough sell to Irish consumers. Perhaps fearing no-one will pay the big price, mobile operators say they won’t sell the premium version in the Irish market.

The new Samsung Galaxy Note 9 is seen displayed during a product launch event in Brooklyn, New York, U.S., August 8, 2018. REUTERS/Lucas Jackson
The new Samsung Galaxy Note 9 is seen displayed during a product launch event in Brooklyn, New York, U.S., August 8, 2018. REUTERS/Lucas Jackson

Are they right?

After all, they all sell the €1,179 iPhone X. Is Samsung not a premium-enough brand?

Maybe not.

Read more: Samsung unveils new Galaxy Note 9 and its first smart speaker

The move by operators to skip the premium Note 9 model comes after Samsung suffered lower-than-expected sales of its current flagship S9 model.

The S9 shipped 9m models in Samsung’s second quarter, 1m lower than the previous three months. It is the first time in Samsung’s history that it has seen such a decline.

The larger battery is the first time that Samsung is trying out a bigger power unit after the fires and overheating that almost destroyed the Note series of smartphones.

Airlines have begun allowing Samsung Note phones back on planes following the debacle two years ago.

Samsung’s €1,019 price for its lower-tier Note 9 signifies that premium flagship phones look set to cost around €1,000 from now on.

Apple’s iPhone X currently costs €1,179 and is sold by Irish operators.

When Huawei launched its high-end P20 Pro, the device cost over €900.

Apple is set to launch its new range of iPhones at the start of September. The manufacturer is tipped to unveil three new iPhone devices, including one with a larger screen.

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